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by Zach Fuller
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Cybersecurity Grows Revenue

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TRANSCRIPT

B2b tech companies have an interesting opportunity in cybersecurity, it doesn't matter if your software as a service or your system integrator or even have some sort of hardware device that maybe you're selling to the DOD or something like that, regardless if you're going after a larger enterprise clients. The first thing they're going to look at, of course, is your website, your user interface, the features and functionalities of your platform. And chances are that all looks great, right? A lot of people are doing that. A lot of people have really beautiful user interfaces and platforms and environments and do some really cool things. But the next place they're going to look at and look at in detail is your cybersecurity program. And this is the differentiator. This is what will either set you apart from the competition and make you look really, really good or undermine all the other work that you did on the platform in the environment if you don't have it in place. So companies are certainly putting cybersecurity or scrutiny through their vendor vetting process. So it's important to know that and smart companies are really taking advantage of this. And the B2B tech world, you're seeing a little bit more out there. And there's still a a truly great opportunity, in my opinion, to gain a competitive advantage. And that is by building a formalized cybersecurity program, really showing your prospects and clients that you have your ducks in a row and it's been proven over and over. They are willing to pay more for products that they can use as long as their risk profile isn't increased. Right. So they're looking for low risk environments, low risk products to use. And by developing that and being able to articulate it not only in your final discussions and sales, but early on in those discussions can really give you a competitive advantage and help you lead in your market.

About the Author

Written by Zach Fuller

Zach Fuller is an entrepreneur who has built businesses in multiple industries. He served as Green Beret in the U.S. Army, conducting highly sensitive combat operations in Afghanistan. Zach was awarded a Bronze Star Medal and other decorations for his actions overseas. He later built an investor relations team for a private equity company. Holding the role of Executive Vice President, he lead the team to raising well over $300,000,000 in private capital to acquire real estate assets and making it to the Inc. 500 list of Fastest Growing Private Companies. Zach is a Certified Ethical Hacker and founding partner of Silent Sector, where he is focused on mid-market and emerging companies which he considers to be the backbone of the American economy and our way of life.